It’s not just a home you’re selling—it’s a way of life. When done well, real estate videos create a personal experience for viewers before they ever set foot in the home. It’s a richer, more colorful way to connect to a buyer.
A thoughtful and well composed video can tell the story of life in a comfortable, secure, and friendly assisted living community. It can help relieve the stress that goes with selecting the perfect new home. The advantage of video is the ability to portray authenticity through the experience of real people, making it a compelling medium for families to learn about your assisted living residence.
An apartment is more than square footage and the number of rooms. Video can convey the personality and color of a community and the living space beyond the written specifications.
A thoughtful video, true to its brand identity and personality, has the ability to grow product awareness simply because it’s worth sharing.
A well crafted video can convey the framework and context in which the company’s strategies are formulated, while creating a personal experience that makes the company approachable and relatable.
Less is more. I’ve always been drawn to art that employs clear simplicity over excess complexity to tell a story, whether it’s music (Ryuichi Sakamoto’s Solitude), a book (Shel Silverstein’s The Giving Tree), a movie (Vittorio De Sica’s The Bicycle Thief) or a painting (Alyssa Monks’ Smear). To me an idea boiled down to it’s essence is more powerful, and difficult to achieve than an idea muddied with excess.
Although Kevin Fitzgerald’s paintings are pregnant with life and emotion they are created with the same thoughtful simplicity that I value so much in art.
In this short documentary, I intend to capture the mood of a Fitzgerald painting while giving the viewer a portal into the studio as they’re created.